Think about this for a moment.

If you are a renter who has had numerous bad experiences with the previous places you leased, how would you be able to tell the quality of the property manager in the next place you want to rent? That is one question property managers never ask themselves. But putting yourself in the shoes of prospective renters may be one of the best things to do for your business.

Most property managers have elaborate screening criteria for new tenants. But what they may not realize is that tenants also have their methods for assessing a property manager before they rent a property. When renters inspect a rental, they are often more interested in the property manager than the property.

They know that their experience in the home will depend on the property manager’s personality and professionalism. Therefore, renters look for telltale signs of how living in that manager’s property will feel. The little things that renters observe matter more to them since they don’t have access to the same screening methods that property managers use.

They know that their experience in the home will depend on the property manager’s personality and professionalism. Therefore, renters look for telltale signs of how living in that manager’s property will feel. The little things that renters observe matter more to them since they don’t have access to the same screening methods that property managers use.

Why your strategy for cleaning a rental is important

One of the seemingly minor things renters look at is the cleanliness of a rental. Every would-be tenant wants their future home to be spotless when they view it. But they also know managers will put their best foot forward to impress prospective tenants. That is why a rental’s cleanliness may not matter as the cleaning strategy the manager employs.

• How clean are the common areas of the home?
• Who is responsible for keeping the premises clean?
• Does the manager do the cleaning?
• Is the home cleaned by a cleaning company?

These are questions potential renters want you to answer.

The answers they receive helps them determine the relative professionalism of a property manager? If the manager hires professionals to clean the home, they will also hire professionals to deal with other issues in the building. A manager that hires professional cleaners will have less contact with the tenants, and the renters will be more comfortable in the home.

Your cleaning strategy should be part of your marketing.

How clean a home looks and how good it smells is a vital part of your visual marketing. It forms a significant aspect of what aids a tenant’s decision to rent or not rent the property. That is all so true when you are dealing with quality tenants. Renters who pay more expect to get more out of the home they are renting, but they are also more profitable in the long run.

When you hire a professional cleaner, you secure specific benefits for your business, the property owner, and tenants. These are benefits you would have no access to if you were cleaning the rental home by yourself or using amateur cleaners to do it.

What are the inarguable benefits of hiring a professional cleaning service?

1. Give tenants a 5-Star treatment every time

Professional cleaners are thorough and methodical. They not only achieve a high standard of cleanliness, but they can do it again and again. That means you will have a level of cleanliness in the home which exceeds your tenants’ expectations. Moreover, that standard will be unwavering; tenants can rely on the house being clean at all times.

2. Happy tenants and a healthier environment

Professional cleaners will rid the home of harmful pathogens and allergens. They will also use cleaning solutions and methods that will not create health problems for tenants. Marketing your rental as a place where tenants can live without fear of indoor air quality issues will make the home desirable to tenants who make this a priority.

3. Save money in several ways

A cleaning service will reduce vacancy periods by making vacant rentals ready for showing in less than 24 hours. They will reduce your maintenance costs by removing harmful substances that accelerate the wear and tear of the home’s materials. They will help you create a home that is so comfortable that your tenants don’t want to leave.

4. Quality time to grow professionally

Cleaning a home takes time. You can invest the time you dedicate to cleaning in building your business systems and your network. Compare the money you save by cleaning it yourself to the money you could make by becoming more efficient in running the business. Professional cleaners give you room to grow your business.

5. Build your reputation as a stellar manager

Your reputation as a property manager determines the kind of property owners who will be happy to hand their homes to you. When you invest in yourself and develop your business systems, you improve the quality of renters you attract and the performance of your rentals. If you become more successful, more successful property owners will also want to deal with you.